Advertising Agency Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located in [insert location here], is a full service advertising agency that helps businesses attain their marketing and brand visibility goals. The Company focuses on branding, creative content, and ad placement. From logo design to targeted campaigns, the Company creates custom advertising solutions and strategies that perfectly fit its client’s businesses and industry. The Company’s goal is to become one of the leading advertising agencies in the region, and compete with the leaders in the industry.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for creative and innovative advertising, who seeks to provide a one-of-a-kind marketing experience. [Company Name] will work to become a well-known advertising company in [Location].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the advertising agency.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Determined the list of services to be offered
  • Determined equipment requirements
  • Began recruiting key employees with experience

[Company Name]’s Services

The Company will be offering the following products and services:

  • Creative services
  • Media planning and buying
  • Social media management
  • Other related advertising advisory and consulting services
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