Advertising Agency Business Plan Template [Updated 2024]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

[Company name] seeks to position itself as leading-edge competitor in the advertising industry. Customers can expect an innovative, high-quality marketing experience for their brands.

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Convenient location.
  • Offering a wide variety of high-quality creative and advertising services.
  • Providing excellent customer service based on experience combined with innovation.

Promotions Strategy

[Company Name] expects its target market to be food and beverage, retail, and entertainment businesses. The Company’s promotions strategy to reach the audience includes:

Pre-Opening Events
Before opening the advertising company, [Company Name] will organize pre-opening events designed for prospective customers and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its company offerings in local and regional magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Public Relations
[Company Name] will formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to distribute stories about its services and company culture in various media outlets like podcasts, television stations, radio shows, etc.

Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content and post customer reviews that will increase audience awareness and loyalty.

Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value when engaging their advertising services. The customer can expect to receive quality services at a more affordable price than what they would pay at a larger advertising company.

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