IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve entrepreneurs and start-ups, corporate organizations, as well as small businesses in the [Location] area. Over time, the company expects that it will gain regional and national recognition.
The precise demographics of the town in which the business resides is as follows:
Total Businesses | 38,124 |
---|---|
Forestry, Fishing, Hunting, and Agriculture Support | 0.29% |
Mining | 0.35% |
Utilities | 0.23% |
Construction | 9.64% |
Manufacturing | 4.16% |
Wholesale Trade | 5.62% |
Retail Trade | 14.54% |
Transportation and Warehousing | 2.83% |
Information | 1.81% |
Finance and Insurance | 6.56% |
Real Estate and Rental and Leasing | 4.75% |
Professional, Scientific and Technical Services | 11.36% |
Management of Companies and Enterprises | 0.69% |
Admin, Support, Waste Mgt, Remediation Services | 5.15% |
Educational Services | 1.20% |
Health Care and Social Assistance | 10.80% |
Arts, Entertainment and Recreation | 1.66% |
Accommodation and Food Services | 8.59% |
Other Services (Except Public Administration) | 9.78% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Food and Beverage Companies: This sector tends to spend a lot of money on advertising, to keep customers’ attention and loyalty. [Company name] is located in a region with a significant number of food and beverage manufacturers, which presents a substantial market opportunity.
- Retailers: Similarly, the retail market invests heavily in advertising and promotional services. The company expects to count a substantial number of retailers among its clientele.
- Tourism: The region enjoys a robust tourist trade, and liberally invests in purchasing ad services such as rich media, video, and mobile-social displays. [Company name] has well-established relationships with a variety of travel and entertainment operators in the region, giving it a strategic advantage over other ad agencies in the area.