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Advertising Agency Business Plan Template

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IV. Customer Analysis


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Demographic Profile of Target Market

[Company Name] will serve entrepreneurs and start-ups, corporate organizations, as well as small businesses in the [Location] area. Over time, the company expects that it will gain regional and national recognition.

The precise demographics of the town in which the business resides is as follows:

Total Businesses38,124
Forestry, Fishing, Hunting, and Agriculture Support0.29%
Mining0.35%
Utilities0.23%
Construction9.64%
Manufacturing4.16%
Wholesale Trade5.62%
Retail Trade14.54%
Transportation and Warehousing2.83%
Information1.81%
Finance and Insurance6.56%
Real Estate and Rental and Leasing4.75%
Professional, Scientific and Technical Services11.36%
Management of Companies and Enterprises0.69%
Admin, Support, Waste Mgt, Remediation Services5.15%
Educational Services1.20%
Health Care and Social Assistance10.80%
Arts, Entertainment and Recreation1.66%
Accommodation and Food Services8.59%
Other Services (Except Public Administration)9.78%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Food and Beverage Companies: This sector tends to spend a lot of money on advertising, to keep customers’ attention and loyalty. [Company name] is located in a region with a significant number of food and beverage manufacturers, which presents a substantial market opportunity.
  • Retailers: Similarly, the retail market invests heavily in advertising and promotional services. The company expects to count a substantial number of retailers among its clientele.
  • Tourism: The region enjoys a robust tourist trade, and liberally invests in purchasing ad services such as rich media, video, and mobile-social displays. [Company name] has well-established relationships with a variety of travel and entertainment operators in the region, giving it a strategic advantage over other ad agencies in the area.
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