IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve entrepreneurs and start-ups, corporate organizations, as well as small businesses in the [Location] area. Over time, the company expects that it will gain regional and national recognition.
The precise demographics of the town in which the business resides is as follows:
|Forestry, Fishing, Hunting, and Agriculture Support||0.29%|
|Transportation and Warehousing||2.83%|
|Finance and Insurance||6.56%|
|Real Estate and Rental and Leasing||4.75%|
|Professional, Scientific and Technical Services||11.36%|
|Management of Companies and Enterprises||0.69%|
|Admin, Support, Waste Mgt, Remediation Services||5.15%|
|Health Care and Social Assistance||10.80%|
|Arts, Entertainment and Recreation||1.66%|
|Accommodation and Food Services||8.59%|
|Other Services (Except Public Administration)||9.78%|
The Company will primarily target the following customer segments:
- Food and Beverage Companies: This sector tends to spend a lot of money on advertising, to keep customers’ attention and loyalty. [Company name] is located in a region with a significant number of food and beverage manufacturers, which presents a substantial market opportunity.
- Retailers: Similarly, the retail market invests heavily in advertising and promotional services. The company expects to count a substantial number of retailers among its clientele.
- Tourism: The region enjoys a robust tourist trade, and liberally invests in purchasing ad services such as rich media, video, and mobile-social displays. [Company name] has well-established relationships with a variety of travel and entertainment operators in the region, giving it a strategic advantage over other ad agencies in the area.