V. Competitive Analysis
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Direct & Indirect Competitors
Lumia
Established in 1984, Lumia is a professional advertising agency focused on specialty brands. Part of a global network of agencies, Lumia provides advertising, marketing and corporate communications services to customers worldwide. Its network operates in all major markets worldwide and provide a range of services, which the company groups into four fundamental disciplines: advertising, customer relationship management (CRM), public relations and specialty communications.
Optimum Productions
Established in 2012, Optimum Productions is a full-service agency that distinguishes itself by its senior-level hands-on approach, in which the principals work directly on all brands. The company offers a range of services, including:
• Market and category analytics
• Strategic planning and customer insight research
• Project management
• Positioning research and development
• Visual identity
• Verbal identity
• Editorial and copy services
• Art, graphic, and studio services
Campbell Marketing
Established in 1993, Campbell Marketing, Inc. is a full-service advertising agency, serving clients with its brand building Incite process, developing motivating brand experiences.
Campbell Marketing offers a range of services, including:
• Brand identity
• Positioning and messaging
• Campaign development
• Launch planning
• Professional sales promotion
• Digital communications
• Rebranding services
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has x years of advertising experience that allows them to serve customers with unparalleled professionalism.
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
- Location: [Company Name]’s location is near the center of town, giving the company access and visibility to area businesses.
