III. Industry Analysis
[Company Name] competes against small, individually owned advertising agencies and major regional or national chains. There are 83,645 advertising agencies in the U.S. The number of businesses in the advertising agencies industry in the U.S. has grown 5.1% per year on average over the last five years.
The primary positive factor affecting this industry is the demand driven by increases in consumer spending, and increases in total marketing budgets. The growing economy, rising per capita income, and favorable spending patterns in North America are projected to open wider opportunities for advertisers to promote their products and increase regional market growth.