IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas. The area has a high pet ownership rate and is in need of a good veterinary clinic.
[Company Name] will primarily target the following customer segments:
- Dog owners: Dogs are the most popular pet in America and are particularly popular in the [Location] area. Therefore, we expect most of our patients to be dogs of all ages and breeds.
- Cat owners: Cats are the second most popular pet, meaning we will see them almost as much as our canine friends.
- Small mammal owners: Those who don’t want a dog or cat typically own a small mammal such as hamsters and guinea pigs. Therefore, we believe this will be the third largest target demographic for our clinic.