I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new veterinary clinic located in [Location]. The clinic treats dogs, cats, small mammals, and birds for a variety of issues and conditions. We provide many services for our animal friends, including wellness checks, diagnostic services, and minor surgeries/operations. We aim to be the #1 clinic in the area by providing high-quality services, friendly customer service, and compassion and empathy during each visit.
[Company Name] is founded by [Founder’s Name] who has been a veterinarian for twenty years. She loves working with animals, but found that the previous clinics she worked for had high stress environments and lacked the compassion needed to work with animals and their humans. Therefore, she was inspired to create her own clinic that would provide a more positive experience for local pet owners.
Products Served
We provide an extensive range of veterinary services. These include wellness checks, nutrition counseling, diagnostic services, minor surgeries, dentistry, and end of life care. We provide these services to dogs, cats, birds, hamsters, and guinea pigs.
Customer Focus
[Company Name] will primarily serve the residents within a ten mile radius of our location. The demographics of these customers are as follows:
- 89,022 residents
- Average income of $82,000
- 45.2% married
- 61.2% in Mgt./Professional occupations
- Median age: 38 years
- 53% pet ownership
Management Team
[Company Name] is founded by [Founder’s Name] who has been a veterinarian for twenty years. She has previously worked at several local veterinary clinics, but disliked their high stress environments and lack of compassion for their clients. Therefore, she was inspired to create her own clinic that would provide a more positive experience for [Location]’s pet owners.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- Our location is in a high-volume area with easy access from multiple residential and commercial district areas. This will make it easier for our clients to reach us during urgent or emergency situations.
- The management team has a track record of success in the veterinary industry.
- Veterinary clinics are a proven business and have succeeded in different communities throughout the United States.
Financial Highlights
[Company Name] is currently seeking $450,000 to launch. Specifically, these funds will be used as follows:
- Clinic design/build: $200,000
- Equipment and supplies: $100,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
