V. Competitive Analysis
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Direct & Indirect Competitors
The following establishments are located within a ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Wagging Wellness
Wagging Wellness is a new veterinary clinic located on the east side of [Location]. It is a small clinic that offers wellness checks, diagnostic services, and other routine services. They do not handle urgent or emergency situations, focusing their services primarily on basic wellness and prevention.
The Doggy Clinic
The Doggy Clinic is a veterinary clinic that exclusively works with and treats canines. They offer a full list of services from wellness checks to simple and more complex operations. Dogs of all ages and breeds are welcome at the clinic, but pet owners that own different pets will have to go elsewhere.
Downtown Pet Hospital
The Downtown Pet Hospital is a large and popular animal hospital located in the heart of downtown [Location]. They offer every service you can imagine from wellness checks to emergency operations. However, since it is an animal hospital, most of their money and resources are dedicated to more severe operations and procedures. The hospital services many types of animals including dogs, cats, snakes, birds, small mammals, and more.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have multiple receptionists available to check guests in and answer all of their questions. [Founder’s Name] will keep in touch with clients through a monthly newsletter with basic pet care tips.
- Management: [Founder’s Name] has been extremely successful working in the veterinary clinic business. Her unique qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers, and other influencers. This will help her build the brand quickly and gain widespread recognition.
