VI. Marketing Plan
This Section's Contents
You can download our Transitional Housing Business Plan Template (including a full, customizable financial model) to your computer here.
[Company name] will use several strategies to promote its name and develop its brand. By using an integrated marketing strategy, [Company Name] will win clients’ trust, and through this strong reputation, develop consistent revenue streams.
The [Company name] Brand
The [Company name] brand will focus on the Company’s unique value proposition:
- Client-focused transitional housing services, where the Company’s interests are aligned with the customer
- Service built on long-term relationships and personal attention
Promotions Strategy
Targeted Cold Calls
[Company name] will initially invest significant time and energy into contacting potential donors and partners via telephone. In order to improve the effectiveness of this phase of the marketing strategy, a highly-focused call list will be used, targeting philanthropists and landlords. As this is a very time-consuming process, it will primarily be used during the startup phase to build an initial client base.
Referrals
[Company name] will aggressively network with sources such as social services agencies, and religious organizations. This network will generate qualified referral leads.
Publications
[Company name] will advertise its services in key local publications, including newspapers, area magazines, and its own newsletter. Additionally, the Company will print brochures and place them in specific locations frequented by target individuals, such as free clinics and social services organizations.
Seminars
By offering seminars on topics of interest in the office or other locations, [Founder’s Name] will encourage residents in the community to become comfortable with the expertise and character of [Company Name]. These seminars will generally be offered free of charge as general promotion and for direct networking.
