V.Competitive Analysis
This Section's Contents
You can download our Transitional Housing Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
The following residential transitional housing brokerage firms are located within a 20 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Aid for Families
Established in 1984, Aid For Families is a volunteer organization on a mission to find or provide housing for the homeless in [City]. Since its inception, the agency has expanded its service area to include the surrounding counties. It continues to work toward ending homelessness, providing services and opportunities to overcome or prevent homelessness. It provides Emergency Shelter, case management services, a transitional housing program, among other community services.
Community Transitional Housing
Established in 1988, Community Transitional Housing is a nonprofit agency providing housing and services to [City] and the surrounding area. It offers rental properties for low-income households, as well as other critical housing services necessary for homelessness prevention.
The services offered by CTH include permanent housing, rental services for its sixteen Section 8 rental properties and four low-income rental properties, as well as socialization opportunities and free lunch three times weekly.
[City] Rescue Mission
Established in 1964, the [City] Rescue Mission provides assistance for economically challenged, abused, and/or addicted individuals struggling with personal, physical or emotional issues or just trying to make ends meet. The nonprofit organization is on a mission to end homelessness by providing services such as counseling, medical care, housing assistance, food, clothing, and vocational training.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Grant-writing expertise: Since Transitional Housing agencies are all vying for the same government grants, it is important to employ a skilled grant writer. [Founder], having worked as a community organizer, has many years’ experience in writing and winning grants.
- Client-oriented service: [Company Name] will have a full-time assistant to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients, and will further keep in touch with his clients through monthly seminars on topics of interest.
- Management: [Founder’s Name] has been extremely successful working in the social assistance sector and will be able to use his previous experience to grant his clients detailed insight into the transitional housing world. His unique qualifications will serve customers in much more sophisticated a manner than many of [Company Name’s] competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influencers.
