II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name], located at [insert location here] is a new, upscale day spa focusing on providing professional beauty treatments and services in an enjoyable environment. It will showcase a well-designed interior as well as a full-featured waiting area equipped with television screens and at-request refreshments. [The Company] also sells a variety of premium beauty products which will be on display in the waiting room.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the massage business for some time, it was in [month, year] that she decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented a day spa that enjoyed tremendous success. After discussing the business at length with the owner of the spa, [Founder’s Name] clearly understood that a similar business would enjoy significant success in her hometown.
Specifically, the customer demographics and competitive situations in the Fort Lauderdale location and in his hometown were so similar that he knew the business would work. After surveying the local population, [Founder’s name] went ahead and founded [company name].
[Company Name]’s History
Upon returning from Fort Lauderdale, surveying the local customer base, and finding a potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
The business is currently being run out of [Founder’s Name] home office, but once the lease on [Company Name]’s retail location is finalized, all operations will be run from there.
Since incorporation, the Company has achieved the following milestones:
- Found office space and signed Letter of Intent to lease it
- Developed the company’s name, logo and website located at [website]
- Hired an interior designer for the decor and furniture layout
- Determined equipment and fixture requirements
- Begun recruiting key employees with previous beauty experience
[Company Name]’s Products & Services
Below are [Company Name]’sinitial service offerings and in-store products sold.
Specialists will be asked to perform the following services for both men and women:
- Facial treatments
- Massages (full-body, neck and shoulder, foot, etc)
Each appointment, if desired, will include an initial beauty assessment and suggestion phase where the specialist will discuss the customer’s beauty. There will then be a cleansing skin wash with our in-store products, followed by the desired services for the face or skin.
[Company Name] will feature premium beauty products in-store from these well-established brands. It will continue to update its offering in order to provide the newest beauty products to its customers.
Some of its featured brands will include:
- Spa Concepts
Furthermore, the waiting area will have television screens and popular publications to make the wait for service more pleasurable. Toys and board games will also be on hand for waiting children, as well as at-request refreshments which we will provide for free during the waiting period.
[Company Name] will develop a 2,500 square foot store whose key elements will include the following:
- Cosmetologist Booths
- Reception Desk
- Self-service coffee area
- A waiting area with TV screens
Below please find a rough sketch of the floor plan:
The retail location has 10 dedicated parking spots which should suffice even in peak hours.
[Company Name] plans to be open 7 days a week, from 10AM to 6PM. As demand dictates, we may extend or reduce our hours.