School Business Plan Template [Updated 2024]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the school’s unique value proposition:

  • Providing premium education at an affordable price
  • Providing a supportive and challenging place for children to learn
  • Giving parents the assurance that their children will reach their full potential

Promotions Strategy

[Company Name] promotes itself to the community in order to reach families. The organization’s promotions strategy to reach these individuals includes:

Direct Mail
[School Name] blanket neighborhoods with direct mail pieces. These pieces will provide general information on [School Name], and will discuss program offerings, school curriculum, faculty and facilities, and school environment.

Public Relations
We frequently contact local and area newspapers and television stations to tell them about the value proposition of [Company Name].

Advertising
[Company Name] does low-cost advertising in local newspapers and sponsors community events in order to build brand awareness. The company will also distribute flyers in the city.

Ongoing Customer Communications
[Company Name] maintains a website and publishes a monthly email newsletter to tell parents and community members about new events, accomplishments and more.

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