IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the families and the children in [company location]. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.
The precise demographics of the town in which our location resides is as follows:
| Wilmette | Winnetka | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
We primarily target the following three customer segments:
- Couples that have school-aged children: We will offer a safe environment where the children can learn and where these parents will feel comfortable to entrust us with their children.
- School-aged children: Children ages 3-18 years old are our target students. We will build an inclusive and academically challenging environment where the kids can freely express their ideas.
- Young Couples: The majority of young couples who plan to have kids are likely to plan for their children’s future as well. [School Name] will build a reputation that will make people want to enroll their children with us.
