IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will primarily serve musicians and recording artists in the [Location] area. Over time, we expect that our studio will gain regional and national attention.
The city has a variety of artists, film makers, musicians, etc that would require the help of a professional recording studio. The following are the demographics of our clients:
- Local Bands and musical groups
- Solo Artists
- Film makers
- Advertising companies
The Company will primarily target the following:
- Local musicians and independent recording artists: A large part of our clients are local bands that want to put their voices out there. We record and produce good quality music for these artists.
- Film makers: We do not only cater to music and vocal recordings, but also sound effects and audio recordings. The city has quite a number of creative and independent filmmakers that are in need of professional sound engineers to polish their works.
- Advertising Agencies: We help agencies create the best audio quality for radio and TV advertisements.