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Recording Studio Business Plan Template [2021 Updated]

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IV. Customer Analysis


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Demographic Profile of Target Market

[Company Name] will primarily serve musicians and recording artists in the [Location] area. Over time, we expect that our studio will gain regional and national attention.

The city has a variety of artists, film makers, musicians, etc that would require the help of a professional recording studio. The following are the demographics of our clients:

  • Local Bands and musical groups
  • Solo Artists
  • Film makers
  • Advertising companies

Customer Segmentation

The Company will primarily target the following:

  • Local musicians and independent recording artists: A large part of our clients are local bands that want to put their voices out there. We record and produce good quality music for these artists.
  • Film makers: We do not only cater to music and vocal recordings, but also sound effects and audio recordings. The city has quite a number of creative and independent filmmakers that are in need of professional sound engineers to polish their works.
  • Advertising Agencies: We help agencies create the best audio quality for radio and TV advertisements.
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