VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering high-quality service to independent recording artists and musicians, ad companies and filmmakers
- Professional sound engineering for any type of audio recording.
- Providing excellent customer service and customer experiences with high-quality production.
Promotions Strategy
[Company Name] expects to reach consumers through the following tactics:
Direct E-Mail
[Company Name] will collect email addresses at concerts, pubs and via the social media accounts of local artists and then reach out accordingly.
Public Relations
We will contact all local and area newspapers and television stations to tell them about our recording studio.
Advertising
[Company Name] will advertise in local newspapers and sponsor community events in order to gain awareness of our services.
Sampling
[Company Name] will provide free tracks to customers and potential clients to let them know the quality of sound we can produce.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products and more.
