Print Shop Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents and businesses of [Location] and its surrounding areas. The demographics of the area are as follows:

RiverdaleSanta Cruz
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 54-603.68%3.52%
Age 60-695.22%4.50%
Age 70-8013.80%13.91%
Age 81 and older18.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following three customer segments:

  • Individuals: Individuals have many custom print needs. For example, they may need to print copies of their resume, business cards, or posters for artistic projects. Whatever our local customers need, we can make their visions a reality.
  • Small businesses: Local small businesses have extensive printing needs but don’t always have the equipment to get the job done. Therefore, we expect much of our sales to come from local small businesses.
  • Marketing teams: Marketing departments create a lot of custom prints and products. We expect that marketing departments that don’t have the equipment to print out their marketing materials will need our services.
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