IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents and businesses of [Location] and its surrounding areas. The demographics of the area are as follows:
| Riverdale | Santa Cruz | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 54-60 | 3.68% | 3.52% |
| Age 60-69 | 5.22% | 4.50% |
| Age 70-80 | 13.80% | 13.91% |
| Age 81 and older | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
We will primarily target the following three customer segments:
- Individuals: Individuals have many custom print needs. For example, they may need to print copies of their resume, business cards, or posters for artistic projects. Whatever our local customers need, we can make their visions a reality.
- Small businesses: Local small businesses have extensive printing needs but don’t always have the equipment to get the job done. Therefore, we expect much of our sales to come from local small businesses.
- Marketing teams: Marketing departments create a lot of custom prints and products. We expect that marketing departments that don’t have the equipment to print out their marketing materials will need our services.