V. Competitive Analysis
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Direct & Indirect Competitors
The following establishments are located within a ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Fedex Print & Ship Centers
Though Fedex is primarily known for its shipping service, the company has many print and ship centers that customers can send custom print jobs to. Customers can print out their projects at the self-serve computers or send an order online through Fedex’s website.
While Fedex will continue to be a successful business, it does not specialize in offering custom print orders. It is also not a very popular service, as most people just utilize Fedex to ship their packages. Therefore, we expect many people will be more inclined to hire our services over Fedex.
UPS
Like Fedex, UPS is known for its popular shipping services. However, UPS also offers printing services. Customers can order prints for brochures, menus, posters, forms, letterhead, and more. UPS offers consultations at over 3,900 stores and provides thousands of templates online for those who want to order everything through the website.
Though UPS will continue to thrive, we will price our services more moderately than UPS. We expect many people will be more enticed to work with us because of our affordable pricing.
Joe’s Custom Prints
Joe’s Custom Prints is one of the most popular printing shops in the [Location] area. Joe’s offers all the custom print jobs you can imagine, including flyers, posters, postcards, forms, and more. Once an order comes through, Joe’s guarantees that it will be finished within 48 hours or less.
While Joe’s Custom Prints will continue to be popular, it is located on the other side of town. Therefore, we don’t expect it to be a major competitor with us.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: Our management team has years of print shop experience that allows us to serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders and newspapers. As such, it will be relatively easy for us to build branding and awareness of our store.
- High Quality Prints: Unlike most of our competitors, we specialize in providing high quality customer print jobs. The quality of our work will keep customers coming back with more projects.
