I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new print shop located in [Location]. We offer state of the art printing services to help our customers with all of their artistic projects or business needs. We offer several custom print products, including business cards, flyers, resumes, brochures, and posters. Each product can be custom made and designed to fit our customers’ needs. We aim to be the #1 print shop in the [Location] area by providing high quality products and excellent customer service.
[Company Name] is led by [Founder’s Name], who has considerable experience working at a print shop. For ten years, he has worked for a FedEx Print and Ship Center and thoroughly enjoyed creating custom print orders for his customers. He started out as an associate but worked his way into management, where he learned several aspects of running such a business. He has finally finished planning his own print shop business and is ready to launch [Company Name].
Products Served
Our mission is to help individuals and businesses in the area with all their printing needs. We offer numerous products to achieve this goal, including stationery, resumes, invitations, and business cards. All customers are welcome to order their print products with us. Whether an individual needs to print ten copies of their resume or a business needs 500 copies of a flyer, we can help them out.
Customer Focus
[Company Name] will primarily serve the residents who live within a ten mile radius of our store as well as small businesses located in the area. The demographics of these customers are as follows:
- 47,125 residents
- 400 small to medium-sized businesses
- Average income of $56,100
- 39.1% married
- 44.2% in Mgt./Professional occupations
- Median age: 38 years
Management Team
[Company Name] is led by [Founder’s Name] who has worked at a Fedex Print and Ship Center for ten years. While [Founder’s Name] has never run a store himself, he was a manager of the store and has considerable experience designing and printing custom print orders. As such [Founder’s Name] has an in-depth knowledge of the print shop business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). He will hire several other staff to help run the aspects of the business that he is unfamiliar with.
Success Factors
[Company Name] is uniquely qualified to succeed for the following reasons:
- There are currently very few businesses dedicated to offering high-quality print services. [Founder’s Name] surveyed the area and found that our services are in high demand.
- Our location is in a highly convenient location to significant numbers of passersby each day.
- The management team has a track record of success in the print shop business.
- The print shop business is a proven business and has succeeded in communities throughout the United States.
Financial Highlights
[Company Name] is currently seeking $550,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $200,000
- Printers and other equipment: $100,000
- Supplies and inventory: $100,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |