II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new print shop located in [Location]. We offer state of the art printing services to help our customers with all of their artistic projects or business needs. We offer several custom print products, including business cards, flyers, resumes, brochures, and posters. Each product can be custom made and designed to fit our customers’ needs. We aim to be the #1 print shop in the [Location] area by providing high quality products and excellent customer service.
Customers can order their prints either in store or on our website. Our website provides hundreds of templates so customers can quickly design their order. Our staff will be well-educated in designing and printing out our products, so they can easily help any customers who order their prints in person. We guarantee that each order will be perfect the first time and will offer free re-prints and discounts on future orders if customers aren’t immediately satisfied with the final product.
[Company Name] is led by [Founder’s Name], who has considerable experience working at a print shop. For ten years, he has worked for a FedEx Print and Ship Center and thoroughly enjoyed creating custom print orders for his customers. He started out as an associate but worked his way into management, where he learned several aspects of running such a business. He has finally finished planning his own print shop business and is ready to launch [Company Name].
[Company Name]’s History
After conducting a market analysis and surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [Date of Incorporation].
[Founder’s Name] has found a potential location and is currently doing due diligence to assess if it is a good location to launch the print shop.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located at [website]
- Determined the list of print services to be offered
- Determined equipment and inventory requirements
- Began recruiting key employees
[Company Name]’s Products/Services
We offer a long list of customer print products for the residents and businesses of [Location]. Some of these services include:
- Business cards
- Resumes
- Catalogs
- Stationery
- Flyers
- Envelopes
- Letterhead
- Postcards
- Invitations
- Training materials
- Marketing materials
Customers can order their prints online or in our store. Depending on the service, we can complete their order in mere minutes or in a few days. Pricing will be dependent on what our customers need printed and how many copies they need.
