V. Competitive Analysis
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Direct & Indirect Competitors
The following podcasters are expected to be the key competitors for [Company Name] due to their current brand, following, and resources:
Why Did This Win An Oscar?
Since 2017, the hosts of Why Did This Win An Oscar? have been aiming to dissect and understand what makes certain movies critical and Oscar darlings. They rewatch and discuss movies that either won or were nominated for any of the categories at the Oscars. They also have recently begun discussing movies that won other awards as well. They start off with an overview of the film and then get into an in-depth discussion of its themes and technical aspects to decide whether or not the film deserved its awards.
While we expect Why Did This Win An Oscar? To continue to thrive, the primary audience for this podcast is people who love to bash on movies. This audience may not be particularly interested in film analysis or interviews with experts in the industry. Though the podcast is funny and offers unique criticism of award-winning movies, [Company Name] will provide more in-depth analysis and expertise on these topics. Furthermore, [Company Name] will also have episodes featuring guest stars and behind-the-scenes information.
Brett And Katie’s Film Reviews
Brett And Katie’s Film Reviews has gained a steady following since they started in 2018. The titular hosts upload episodes every week, reviewing recent releases and discussing breaking movie news. They provide their insights and opinions about popular movies and suggest whether or not they should be viewed by their audience.
Though Brett And Katie’s Film Reviews covers some of the topics that [Company Name] will cover, neither host is a professional film critic nor have industry experience. [Founder’s Name]’s career, expertise, and guests will bring in much of this audience that is looking for a bit more analysis and professional insight.
Lessons Of The Marvel Universe
Lessons Of The Marvel Universe discusses exactly what you would think. It explores different themes and topics that come up throughout all the Marvel movies and shows. This is a podcast for Marvel fans by Marvel fans and caters to those who love to dissect every theme and idea that is introduced in the cinematic universe.
While Lessons Of The Marvel Universe remains one of the most popular movie podcasts in the industry, it covers a niche topic that only caters to a specific demographic. [Company Name] will cater to all kinds of moviegoers and film fans.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- [Founder’s Name]’s popularity: [Founder’s Name] has made a name for himself in the film industry over the past [X] years. This will help bring in all sorts of movie fans who want to hear an expert dissect and analyze film.
- Variety of topics: [Company Name] will not focus solely on specific movie topics. Any movie analysis or news that is interesting and worth discussing can be a subject of an episode.
- Known Expertise And Connections: Part of the marketing strategy is to showcase [Founder’s Name]’s expertise, knowledge, and connections in the industry. [Founder’s Name] has already spent years discussing reviews and film themes but now is just doing it in a different format.
