VI. Marketing Plan
This Section's Contents
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[Company Name] seeks to position its podcast as a high-quality source of information and entertainment. Listeners can expect to receive the best film analysis and discussion from an experienced film critic.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Being the official podcast of [Founder’s Name]
- [Founder’s Name]’s expertise, knowledge, and connections in the film industry
- Providing episodes that contain in-depth information, analysis, and discussion on film industry news and movie themes
- Promoting great and award-worthy films
Promotions Strategy
[Company Name] expects to reach consumers through the following tactics:
Social Media Marketing
[Company Name] will invest heavily in a social media advertising campaign. The marketing manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.
Website/SEO
[Company Name] will develop its website in such a manner as to direct as much traffic from search engines as possible. The website designer will use knowledge of search engine optimization to orient the website’s content towards this end and begin a program of link exchange to move up the search engine rankings (particularly Google). Ongoing search engine optimization of this type will be executed by the marketing manager.
Pay-Per-Click Advertising
[Company Name] will use highly-focused, specific keywords to draw traffic to its website through pay-per-click advertising on Google Adwords and banner ads on other appropriate websites (brokered by Google or another ad placement company).
Major Publications
[Company Name] will announce the podcast in major newspapers and publications. The primary focus will be on movie and film publications and similar channels.
Partnerships
[Company Name] will align with businesses in the industry and companies who are interested in advertising in one or more episodes. Partners can include movie blogs and podcasts that can spread outreach to our podcast. Advertisers can include any business that provides products and services that would appeal to the target demographic. [Company Name] will also leverage our guest stars’ audiences.
Word of Mouth Marketing
[Company Name] will encourage word-of-mouth marketing from loyal and satisfied listeners. We will also encourage listeners to leave reviews and spread word about the podcast on their social media accounts.
Pricing Strategy
[Company Name]’s pricing for advertisers will be moderate and on par with other podcasts. Advertisers will be charged $15 per 1,000 listeners for a 30-second ad and $30 per 1,000 listeners for a 60-second ad. Listeners will not be charged for the episodes but can pay $4.99/month for [Company Name]’s premium service.
