I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a podcast business located in [location] that focuses on providing engaging banter, reviews, and in-depth analyses about all topics related to movies. The company is led by [Founder’s Name], who has been a film critic for [X] years. Episodes will include movie reviews, discussion of important news in the industry, and interviews with guest stars. [Company Name] aims to be the most entertaining and insightful movie podcast in the industry, hosted by a veteran film critic.
Services
To start off, [Company Name] will provide weekly hour-long podcasts that contain discussions, banter, and analysis of movies and the industry as a whole. Episodes will contain at least one of the following:
- Discussion of recent movie news
- Reviews of recent movies
- Analysis of themes in classic films
- Interviews with directors, actors, producers, or film critics
[Founder’s Name] will serve as the host but will be joined by a co-host or guests each week. [Company Name] will also provide a premium service for a small fee. This service will include ad-free episodes as well as bonus content.
Customer Focus
[Company Name] will serve podcast listeners who are interested in movies and the film industry. Therefore the podcast will primarily target two groups: podcast listeners and movie fans. According to HubSpot, the demographics for podcast listeners are as follows:
- 41% of the American population listens to podcasts monthly
- 53% are men
- 66% have a college degree
- 62% of all listeners are 12 or older, with the largest listenership being in the 12-34 age group
According to Movie Guide, the demographics for movie fans are as follows:
- 24% of moviegoers are aged 25-39
- 51% are male
- 43 million people in North America see movies once a month or more
In addition to the above statistics, Nielsen reports that about 80% of the population utilizes some form of streaming app. Therefore, there is a large demographic that listens to podcasts and watches movies regularly. We will target those who are interested in both.
Management Team
[Company Name] is led by [Founder’s Name], who has been a film critic for [X] years. He has written popular critical reviews of famous films for many newspapers and publications and was a featured writer for [publication] for [X] years. In recent years, [Founder’s Name] has developed and grown a film blog, which has amassed 100,000 followers. [Founder’s Name] wants to share what he has learned about film and the industry by starting this engaging podcast.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- [Company Name] will be providing valuable information about the movie industry to its audience in a fun and engaging way.
- [Company Name] is led by a well-known critic who has a vast knowledge of the industry and has amassed an enormous following throughout his career.
- The podcast business is a proven business model that has brought success to creators around the world.
- The film industry is still going strong and has billions of fans who are eager for fresh analysis and insider knowledge.
Financial Highlights
[Company Name] is currently seeking $370,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $150,000
- Equipment and software: $100,000
- Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
