II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is a new nursing home that provides living quarters, inpatient nursing and rehabilitation services for people with a chronic illness or disability.
[Company Name] was founded by [Founder’s Name]. [Founder’s Name] is a registered nurse that has worked at other nursing care facilities since he graduated from nursing school. His years of experience has taught him how to care for aging and disabled adults in a safe and supportive manner. [Founder’s Name] realizes the need for quality and affordable nursing care services as his former employers did not keep the facility to the standard of cleanliness and care that [Founder’s Name] is comfortable with. Aside from the facilities, [Founder’s Name] has a high level of expectation of personnel who are employed at the nursing home. It takes a lot of patience and focus to provide care and comfort to the elderly and disabled individuals.
[Company Name] is located in [Company Location]. There is a large population of aging and disabled adults in the metro area, and not enough assisted living facilities to support this segment of the population.
[Company Name]’s History
[Founder’s Name] has been consulting with an attorney and CPA over the last few months to understand the business and financial obligations that go with owning a business. His lawyer has advised [Founder’s Name] that [Company Name] should be incorporated as an S-Corporation on [date of incorporation].
[Founder’s Name] has identified the neighborhood and building [Company Name] will be located. He has begun lease negotiations and pricing out construction to transform the building into a comfortable and capable home for those who will be patients at the nursing home.
Since incorporation, the company has achieved the following milestones:
- Found location and signed Letter of Intent to lease it
- Decided on the company name, and developed the logo and website located at www…
- Finalized list of services the company will provide
- Determined the equipment and inventory requirements
- Began recruiting key employees for the nursing home
[Company Name]’s Services
Below is [Company Name]’s list of services. All services will be provided by a trained and licensed staff.
- Three meals a day
- Monitoring of medication
- Personal care, including dressing and bathing
- Housekeeping and laundry
- 24-hour emergency care
- Skilled nursing services and some medical services
- Social and recreational activities
- Light exercise program
[Company Name] will provide daily services for extreme illness and conditions as well as meet with the family and loved ones of the resident as often as the family requests.
