Nursing Home Business Plan Template [Updated 2024]

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VII. Operations Plan

This Section's Contents

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Functional Roles

[Company Name] will need to fulfill the following functional roles in order to execute their business plan and ensure the company’s success:

Administrative Functions

  • General & administrative functions including legal, marketing, bookkeeping, tax, etc.
  • Staff management and scheduling
  • Hiring and training staff

Health Care Functions

  • Nurse
  • Physical Therapist
  • Occupational Therapist
  • Personal Trainers who place on emphasis on elderly and disabled
  • Social Worker


  • Cook or chef
  • Kitchen staff
  • Social director
  • Janitorial


[Company Name] expects to achieve the following milestones in the following [xyz] months:

  • Secure 20,000 square foot facility
  • Develop website, logo, and company website
  • Secure small business loan bank financing
  • Develop and finalize list of nursing care services
  • Hire and train staff
  • Begin advertising campaign with hospitals, billboard, doctors, social workers, and print publications
  • Grand Opening of [Company Name]
[Date 1]Finalize lease agreement
[Date 2]Design and build out [Company Name]
[Date 3]Hire and train initial staff
[Date 4]Kickoff of promotional campaign
[Date 5]Launch [Company Name]
[Date 6]Reach break-even
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