V. Competitive Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
The following clinics are located within a 10-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Columbia Mental Health Care
Columbia Mental Health Care has been a popular private practice since 1988. It is a large clinic that employs dozens of mental health professionals, all with different backgrounds and areas of expertise. They offer counseling for individuals, couples, and families and have psychiatrists who can help with medication management. Clients who go to Columbia can get help coping with a diagnosis, navigating a major life transition, or working through conflict with others.
Cherry Tree Therapy Center
Cherry Tree Therapy Center was established in 2005 to address the mental health concerns of the community. Like Columbia, it is a larger clinic with many therapists to choose from. These therapists come from many backgrounds and offer a variety of treatments and counseling for many disorders and situations. However, Cherry Tree is well-known for its expensive rates, which prevents many residents from seeking their help.
Sunnyvale University Counseling Services
Established in 2008, Sunnyvale University Counseling Services is a community service of affordable therapy offered by Sunnyvale University. It is run by students who are training to become licensed therapists but do not have a license yet. They are supervised by their professors, who are trained, experienced, and licensed therapists. Because licensed professionals do not conduct the services, they are offered at an affordable rate and only to clients who are in the lowest economic brackets of the community. Though these rates are affordable, many potential clients don’t seek help with this practice because they need the help of an experienced mental health professional who has a license to help them.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. Those advantages include the following:
- Empathetic mental health care: [Company Name] will provide the utmost empathy and compassion while providing mental health care to its clients.
- Diverse therapy practices: The clinic will employ several therapists and psychiatrists with different backgrounds to ensure the clinic offers a wide variety of therapy practices and modalities.
- Management: [Founder’s Name] has been extremely successful working as a counselor and will use her previous experience to help clients with their mental health concerns.
