Mental Health Private Practice Business Plan Template [Updated 2024]

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III. Industry Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The past few years have seen a revolution in the mental health industry. More people than ever before now understand how essential it is to talk to a mental health professional about one’s mental health and challenges. As a result, mental health professionals are rising in demand, which is expanding the industry at a historic rate.

Mental health private practices help clients with a wide range of issues. This can include helping cope with or heal from mental health conditions (such as depression, anxiety, eating disorders, or bipolar disorder), providing guidance on interpersonal matters, or helping clients cope or work through life’s challenges.

One recent benefit to the industry is the transition to remote services. Many people get their counseling sessions online through phone or video chat therapy, and this trend is expected to continue. Even after the pandemic ended, millions of people preferred to discuss their matters remotely with their mental health support team. These services are often more convenient for clients and cheaper.

A significant challenge that mental health private practices face is large online therapeutic apps, such as BetterHelp. These services connect clients with therapists online from anywhere in the world. These essentially are “gig” opportunities for therapists and have gained popularity for several years for their affordable cost and convenience. However, the decreasing reputation of these platforms is sending clients back to high-quality mental health private practices.

According to Allied Market Research, the mental health industry is expected to grow at a CAGR of 3.5%. This is moderate growth that ensures the industry will continue to grow and thrive. Mental health services have never been in more demand and this trend is expected to continue for the foreseeable future.

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