II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name]’s mission is to help local individuals cope or work through their mental health related concerns. We can help with a variety of issues, including relationship problems, trauma, grief, and managing a mental illness. We currently only provide mental health services to individuals, but will soon hire mental health professionals who can work with couples, provide psychiatric services, and run group therapy sessions.
[Company Name] is currently solely run by [Founder’s Name], who has been a licensed counselor for ten years. She has been trained in multiple therapy modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and Interpersonal Therapy. She is extremely passionate about running a private practice that can help anyone struggling with their mental health. Furthermore, she conducted a survey and found that many people in the community would benefit from this practice and expressed interest in signing up for our mental health services.
[Company Name]’s History
After surveying the local client base and finding a potential office location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation]. Currently, the business is being run remotely out of [Founder’s Name]’s home office, but once a lease is finalized, all operations will run from there.
Since incorporation, [Company Name] has achieved the following milestones:
- Found a potential office space and signed a Letter of Intent to lease it
- Developed the clinic’s name, logo, social media accounts, and website located at [website]
- Determined clinic design and required equipment
[Company Name]’s Products/Services
[Company Name] currently provides counseling services to individuals struggling with life challenges or mental health concerns. This can include managing a mental health condition, coping with grief, healing from trauma, and working through relationship problems.
Currently [Founder’s Name] is the only therapist employed by the clinic. However, [Company Name] will hire several other mental health professionals with unique backgrounds, education, and experiences to better help our diverse clientele. Therefore, we hope to offer several other mental health services in the future, including couples counseling, group counseling, and medication management.
[Company Name] will work with a list of insurance companies to ensure as many people as possible have coverage to receive mental health care from us.
