I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new mental health private practice located in [Location]. The clinic helps individuals with a wide variety of mental health related concerns including managing mental health conditions, improving relationships, and coping with life’s challenges. Though we currently only provide therapy to individuals, we hope to expand our services soon to provide couples therapy, group therapy, and medication management services.
[Company Name] is currently solely run by [Founder’s Name], who has been a licensed counselor for ten years. She helps her clients using a variety of therapy modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and Interpersonal Therapy. Her experience has provided her with the skills and compassion necessary to run a successful clinic and help hundreds of clients with their mental health concerns.
Products Served
[Company Name] will provide a variety of therapy services for individuals living in the [Location] area. Clients can come to [Company Name] with any mental health concern they are struggling with, including mental illness or particular life challenges. Though, [Founder’s Name] is currently the only therapist employed by the clinic, [Company Name] will hire several other mental health professionals with unique backgrounds, education, and experiences to better help our diverse clientele. [Company Name] will also hire a psychiatrist to assist with the diagnosis of mental disorders and provide medication management.
[Company Name] will work with a list of insurance companies to ensure as many people as possible have coverage to receive mental health care from us.
Customer Focus
[Company Name] will serve the residents living in the [Location] area. The area has a higher median income than most cities, which means most residents have the disposable income to invest in mental health care.
The demographics of the area are as follows:
- 74,203 residents
- Median income of $75,000
- Median age of 37
Management Team
[Company Name] is led and run by [Founder’s Name]. [Founder’s Name] is a graduate from [University] and has been a licensed counselor for ten years. She uses several therapy modalities to help her clients, including Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and Interpersonal Therapy. After the clinic is established, she will employ other therapists and psychiatrists who can provide a more diverse list of mental health services.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- The management team has a track record of success in the mental health private practice industry.
- [Founder’s Name] is experienced in several therapy techniques to help a variety of clients with their mental health concerns.
- [Company Name] is hiring and will continue to hire therapists and psychiatrists with diverse backgrounds in order to cater to the diverse needs of the residents of [Location].
- [Company Name] will accept most insurance plans.
Financial Highlights
[Company Name] is currently seeking $180,000 to launch. Specifically, these funds will be used as follows:
- Office interior design: $20,000
- Technology and equipment: $50,000
- Other office and counseling supplies: $10,000
- Working capital: $100,000 for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
