III. Industry Analysis
[Company Name] competes against small, individually owned life coach businesses. The Life Coach industry in the U.S. is booming, reaching $991.5 million last year. There are 17,768 Life Coaches businesses in the US, an increase of 0.5% over the past five years.
The primary positive factors affecting this industry are the increasing demand for personal development and life coaches. Total advertising expenditure is expected to increase, representing a potential opportunity for the industry. In recent years, favorable government policies, such as the implementation of free trade agreements, are positively influencing the market demand. Rising foreign direct investments coupled with improving economic conditions are expected to further boost the market.