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Life Coach Business Plan Template [Updated 2022]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Personal Development Inc.
Personal Development Inc. is one of the leading providers of life coach services in town and has been in business for xx years. Personal Development Inc. specializes in providing individual coaching classes and group coaching classes to its clients for their mental as well as emotional well-being.

The Coaches
The Coaches has been in the industry since 1980, catering to various groups of clients. The Coaches was designed with state-of-the-art facilities and technologies, and in turn, has been the store of choice by the clients. The Coaches focuses on the creation of custom executive & leadership coaching, lifeful leadership, behavioral programs, mental & emotional wellness, transformational intelligence, and women at work.

Life Transformations
Life Transformations was established in 2002 and offers one-to-one coaching, group coaching, speaker & influencer workshops, heal your life workshops, vision board, team building workshops, leadership training, and teen playshops. Life Transformation’s provides the most comprehensive range of services within the area.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: The Company’s management team has x years of business and marketing experience that allows them to serve customers in an improved and sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local community, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
  • Great services at an affordable price: The complete array of life coaching services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these services at a much more affordable price.
  • Location: [Company Name]’s location is near the center of town, giving the company access to entrepreneurs & business executives, celebrities & public figures, school leavers & students, government officials, and sports personalities.
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