Life Coach Business Plan Template [Updated 2023]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the entrepreneurs and business executives, students and couples in [location]. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality services.

The precise demographics of the town in which the retail location resides is as follows:

Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Entrepreneurs and business executives: A large number of entrepreneurs and business executives who want to succeed and build sustainable brands are looking for professional and quality business coaching services.
  • Couples- Couples looking for relationship advice and coaching will seek local services for the convenience factor. [Company] will be able to cater to these individuals with a centrally located office and flexible service hours.
  • Students: The Company will offer coaching services to students who want to improve their academic performance and achievements.
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