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Direct & Indirect Competitors
The following e-book sellers are expected to be the key competitors for [Company Name] due to their current brand and resources:
Amazon sells thousands of titles as e-books, and allows sales and downloads to its exclusive Amazon Kindle reader. The Amazon brand is well-known and the Kindle received heavy press coverage upon its release.
Although [Company Name] expects that e-books will be increasingly sold via Amazon, its size and generalized brand do not permit specific targeting of a group like travelers. As the market for e-books grows, niche sellers will have an opportunity to take market share.
Launched in 2000, Ebooks.com has the largest selection of e-books on the internet and calls itself the leading retailer of downloadable books on the web. Their catalog includes over 100,000 titles and can be downloaded to PDAs, computers, or mobile phones. Ebooks.com also allows for the entire contents of their books to be searched online before being purchased.
Ebooks.com seeks to target those who prefer digital books over print books. However, there is a growing sense that not many readers prefer digital books all of the time, but prefer them only in certain contexts. [Company Name] will target one of these identified contexts – traveling – where readers prefer digital books
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Niche Market Focus:By serving the niche market of serial travelers, [Company Name] will be able to focus its products and content on the needs of these customers more so than larger, entrenched competitors.
- Relationships: [Founder’s Name] and the technology director know many of the best programmers and web development companies. As such, it will be relatively easy for us to build the website’s functionality.