VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company name] brand will focus on the Company’s unique value proposition:
- Client-focused designs, where the Company’s design and floor plans are aligned with the customer’s specific needs
- Service built on long-term relationships and personal attention
- Big-firm expertise in a family-owned, small-firm environment
Promotions Strategy
Industry Networking
In order to help promote and publicize their newly flipped homes, [Company name] will build great relationships with local real estate agents. Creating a network of agents that are the first to know when a new property hits the market will be key in selling our homes.
Direct Mail
The company will market its newly renovated homes with beautiful marketing pieces that are sent to local residents and real estate agents.
Open House Events
The Company will host creative and appealing open house events to attract top real estate brokers and potential home buyers. Events will be entertaining and include food and drink.
SMS Marketing
SMS marketing can be extremely cost effective and multi-purposed for both locating motivated sellers and flipping houses quickly. Mass text messages can be sent to lead lists of defaulting homeowners who need to sell as well for announcing new homes we are selling to potential buyers.
Publications
[Company name] will list its properties for sale in key local publications, including newspapers, area magazines.
Seminars
By offering seminars on real estate investing and house flipping success, [Founder’s Name] will help position the company as an industry expert and leader. These seminars will be free, as they have general promotion, networking and marketing value.
