II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established hot dog cart company that will provide hot dogs for consumers that can be purchased from the hot dog cart that will be set up adjacent to a busy park in the center of [location]. The company aims to be the community’s go-to source for healthy and flavorful hot dogs the whole family will enjoy. [Company Name] is owned and operated by an experienced hot dog cart vendor.
The hot dog cart will be located in [insert location here]. According to research, about 5,000 vehicles pass by the park daily, making it the best and most suitable location for the business. Other businesses in the [insert location here] where [Company Name] will be located include schools, retail shops, and corporate offices, all of which will bring in additional customers for the business.
Much of the community is made up of school-age children and families that frequent the park. There is not much competition, and [Company Name] would be the only hot dog vendor in [insert location here].
[Company Name]’s History
[Founder] began researching what it would take to start his own hot dog cart company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop his business plan in order to approach investors.
Once his market analysis was complete, [Founder] began surveying the local community and identified an ideal location to set up his hot dog cart. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Since incorporation, the Company has achieved the following milestones:
- Located ideal location for the hot dog cart to set up that will be highly visible and accessible for lots of customers
- Developed the Company’s name, logo, and website located at [website]
- Determined equipment and necessary supplies
- Reached out to potential hot dog suppliers for quotes
[Company Name]’s Products/Services
Below are [Company Name]’s initial product offerings. The company only uses hot dogs made from all natural, high protein ingredients. Each type of hot dog will be available in multiple flavors including teriyaki, barbeque, and brown sugar.
- All Beef Hot Dogs
- All Chicken Hot Dogs
- Meat Alternative Hot Dogs
- Canned Beverages