IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve consumers in the community of [company location].
The area has dozens of elementary, middle, and high schools, as well as numerous recreational organizations, churches, and activities. [Company location] is a family-friendly community whose residents regularly consume convenience foods including hot dogs.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Families with children: the area has a large population of families with children who regularly visit the park.
- Middle and high school-age students: there will be a large number of middle and high school kids who frequent the park after school and on weekends.
- Local working community: [Company Name] expects to draw in a large number of workers within walking distance coming to purchase hot dogs during their lunch hours.
