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Gym Business Plan Template [2020 Updated]

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V.Competitive Analysis


You can download our Gym Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following retailers are located within a 5 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

CrossFit

Founded in 1974, CrossFit is a fitness and health program comprised of constantly varied functional movements performed at relatively high intensity. It is the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and hundreds of other elite and professional athletes worldwide. In fact, there are more than 13,000 CrossFit affiliates across the globe.

The CrossFit program delivers a fitness that is, by design, broad, general, and inclusive. It is designed for universal scalability making it the perfect application for any committed individual regardless of experience. These routines have been used for elderly individuals with heart disease and cage fighters one month out from televised bouts. The program is the same for everyone, but with scaled load and intensity.

New York Sports Club

New York Sports Clubs, part of the Town Sports International, is the largest health club company in the Northeastern United States. Founded in 1974, the company has grown to 160 clubs, over 500,000 members, and is publicly traded. Like most subscription gyms, this competitor offers group classes, personal training, indoor pools, lockers, and the usual gym amenities. Newco Fitness will differentiate through its cultural and personal offering. Part of the allure of a boutique gym is that clients can easily relate with those unaffiliated under a franchise name

Orange Theory Fitness

Founded in 2009, Orange theory Fitness is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orange theory’s workouts are designed to get participants within the target-training zone of 84 percent to 91 percent of their heart rate, which stimulates metabolism and increases energy.

Since its first studio opened, Orange theory Fitness has become one of the world’s top fitness franchises, with more than 400 studios in 38 states and seven countries, and a recent deal to open 70 studios in Japan. The company’s fitness concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals. The fitness franchise is on track to open 700 studios by 2017.

Competitive Pricing

 CrossfitNYSCOrangeTheory
Membership$55/month$125/month$100/month
Classes$40 each$55 each$35 each
Bootcamp$425$575$925

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s location is near the center of town, giving us access to commuters going to and leaving the train station, local office workers, and city traffic. We also offer adequate parking making it easy for customers to patronize us.
  • Great service at an affordable price: The services offered by [Company Name] are similar in quality to its most premium positioned competitor. [Company Name] will offer these services at a much more affordable price.
  • Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
  • Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
Gym Business Plan Template [2020 Updated]
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