II. Company Overview
This Section's Contents
You can download our Gym Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is a new upscale, trend-setting physical fitness environment. [Company Name] provides local residents with a variety of workout classes, personal training programs, personal trainers, yoga and other experiences. Our gym prides itself not only in having the most state-of-the art work out facilities and Pilates, yoga studios, and other classes that follow the latest trends and proven research in exercise science, but also providing our patrons a well-designed, spacious and attractive gym facility.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the fitness business for some time, it was in [month, year] that she decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented a gym that enjoyed tremendous success. After discussing the business at length with the owner, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically, the customer demographics and competitive situations in the location and in his hometown were so similar that he knew the business would work. After surveying the local population, [Founder’s name] went ahead and founded [company name].
[Company Name]’s History
After surveying the local customer base, and finding a potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
The business is currently being run out of [Founder’s Name] home office, but once the lease on [Company Name]’s retail location is finalized, all operations will be run from there.
Since incorporation, the Company has achieved the following milestones:
- Found gym space and signed Letter of Intent to lease it
- Developed the company’s name, logo and website located at [website]
- Hired an interior designer for the decor and layout
- Determined equipment and fixture requirements
- Began recruiting key employees with previous fitness experience
[Company Name]’s Products & Services
Below are [Company Name]’s initial service offerings and in-Gym products sold.
Group Classes & Individual Training – Group classes will be the main focus for the fitness studio. Prices will depend on commitment. If clients are interested in long-term results, [Company Name] provides month-long programs through package offerings. For those that are interested in taking one class at a time, the Company offers these same classes at a one-time visit rate. For those looking for a more individualized training environment, the Company also provides one-on-one training. Clients will be matched with [Company Name] trainers based on personality, schedules, and most importantly, fitness goals.
Events – [Company Name] Fitness aims to plan events targeting different demographics interested in becoming more physically fit. Specifically, the management team looks to provide events for the youth upon initial rollout. These group events will seek to engage the community through educational seminars.
Nutrition Plans – The Company’s Nutritionist will help [Company Name] clients with their health and diet goals. For those that are serious about their weight loss journey, workouts alone will not be enough.
Merchandising – [Company Name]-branded merchandise will also generate revenue for the Company. This will include shirts, towels, hoodies, water bottles, and any other items that are relevant for [Company Name] clients.
Digital Multi-Platform – As the Company grows, it will be important to reach a critical mass online. Through recorded online classes, the Company can generate recurring revenue through subscription online customers.
[Company Name] will develop a 2,500 square foot Gym whose key elements will include the following:
- Reception Desk
- Self-service water/drink area
- Locker Rooms
- A waiting/relaxation area with TV screens
- Treadmill stations
- Weight area
- Yoga/Pilates mat area
- Elliptical/bicycle area
Below please find a rough sketch of the floor plan:
The retail location has 10 dedicated parking spots which should suffice even in peak hours.
[Company Name] plans to be open 7 days a week, from 6AM to 10PM. As demand dictates, we may extend or reduce our hours.