VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company Name] seeks to position itself as a respectable, upper-middle-market competitor in the goat farming industry. Customers can expect high-quality products with affordable pricing and excellent packaging.
The [Company Name] brand will focus on the company’s unique value proposition:
- Ethically sourced goat meat and dairy products
- Good packaging
- Quality products at affordable pricing
- Providing excellent customer service
- Offering a serene and beautiful rural setting for tours and special events
Promotions Strategy
[Company Name] expects its target market to be local residents and retailers of dairy products and meat in the 50-mile area. The company’s promotions strategy to reach the audience includes:
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The company will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its services in various media outlets like television stations, radio shows, etc.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The company will use social media to develop engaging content, such as sharing pictures of the goats and creating educational content about the goat farm industry.
Website/SEO
[Company Name] will develop a professional website that showcases pictures of the farm and the goats. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Merchandise
We will sell attractive merchandise with our logo and business name. When people see their friends and family with this merchandise, they will become interested in our farm setting and products.
Billboard
[Company Name] will highlight our location, goats, and products on a major billboard facing the busiest highway in town. The billboard will provide the location of [Company Name] and the website URL.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the products. Pricing will be about 50% lower than retail prices to allow wholesalers and retailers to earn their margins.
