IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will primarily serve local residents and retailers of goat dairy products and meat within a 50-mile radius of the farm. These businesses typically gross from $5 million to $10 million in annual revenues and source their supplies from within a 50-mile radius of their facilities.
The precise demographics of the town in which the business resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The company will primarily target the following customer segments:
- Local Residents: The company will sell its products to local residents within a 50-mile radius of the farm.
- Retailers and Wholesalers: The company will sell its products to dairy and meat wholesalers and retailers.