VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Convenient location
- High-quality souvenirs and gifts
- Moderate price point
- Friendly, customer-focused environment
Promotions Strategy
[Company Name] expects its target market to be tourists visiting [Location] as well as residents who live within a 10-mile radius of the shop. [Company Name] promotions strategy to reach these individuals includes:
Social Media
[Company Name] will be active on social media and use targeted social media advertising to attract its most likely customers. The company will post frequently upcoming specials and events.
Website
[Company Name] will have an informative and attractive website that will feature professional photos of the shop, its inventory, store hours, address, and contact information. It will also use SEO to constantly stay at the top of search engines for anyone searching for gift shops near them.
Billboard
[Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The billboard will have an eye-catching picture of its shop that is sure to grab everyone’s attention.
Local Publications
[Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure in relevant markets.
Community Events/Organizations
[Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, and sporting events.
Ongoing Customer Communications
[Company Name] will publish a weekly flyer promoting popular products, events, and special deals.
Pricing Strategy
[Company Name]’s pricing will be moderate so customers feel they receive great value when purchasing its products.
