Computer Repair Business Plan Template
If you want to start a computer repair business or expand your current computer repair business, you need a business plan.
Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of computer repair business plans.
The following computer repair business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.
Computer Repair Business Plan Example
I. Executive Summary
Business Overview
[Company Name] is a local computer repair shop in [Location] that provides top-quality electronic and computer repair services to its customers. We repair and maintain a variety of electronics including computers, laptops, tablets, and smartphones. Some of the issues we work on include hardware issues, software problems, data recovery and backup, and computer upgrades. No matter what tech issues our customers are experiencing, we have the experienced professionals to repair and restore every computer to as good as new.
We offer a satisfaction guarantee on all of our work. We understand that our customers’ time is valuable, so we offer quick turnaround times on all of our repairs. With our quality work and commitment to excellence, we expect to become the #1 computer repair service in the region in the next five years.
Products Served
[Company Name] will provide the following computer repair services:
- Hardware repair and maintenance
- Software troubleshooting
- Data recovery
- Data backup
- Virus removal
- Software installation and upgrades
- Hardware upgrades
- Network setup and troubleshooting
- Custom computer builds
Customer Focus
[Company Name] will primarily serve residents within a 20-mile radius of our location. The demographics of these customers are as follows:
- 59,123 residents
- Average income of $70,000
- 35% married
- 54% in Mgt./Professional occupations
- 60% of residents are homeowners
- Median age: 35 years
Management Team
[Company Name] is founded and led by [Founder’s Name]. [Founder’s Name] has been in the tech industry for the past 20 years and has several years of experience working on and repairing electronics. He began his career as an in-house IT professional but has spent the past five years working for a competing computer repair business. As such, he has extensive knowledge and experience with all models of computers as well as other electronics. His experience and skills will be the company’s most valuable assets.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
- Our location is in an affluent area where customers can afford high-end computers, laptops, and other electronics.
- The management team has a track record of success in the computer repair services business.
- The computer repair business has proven to be a successful business in the United States.
Financial Highlights
[Company Name] is seeking a total funding of $250,000 of debt capital to open its computer repair business. The capital will be used for funding capital expenditures and location build-out, salaries, marketing expenses, and working capital.
Specifically, these funds will be used as follows:
- Location design/build: $100,000
- Equipment and supplies: $50,000
- Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
II. Company Overview
Who is [Company Name]?
[Company Name] is a local computer repair shop in [Location] that provides top-quality electronic and computer repair and maintenance services to its customers. We repair and help maintain a variety of electronics including computers, laptops, tablets, and smartphones. Some of the issues we help with include hardware issues, software issues, data recovery and backup, and computer upgrades.
We offer a satisfaction guarantee on all of our work. We understand that our customers’ time is valuable, so we offer quick turnaround times on all of our repairs. We also offer a variety of payment options to make it easy for our customers to get the help they need.
With our quality work and commitment to excellence, we expect to become the #1 computer repair service in the region in the next five years. We are confident that we can provide our customers with the best possible service and that we can help them keep their electronics running smoothly.
[Company Name]’s History
[Founder’s Name] has spent the past year researching what it takes to establish a computer repair business. He has analyzed the costs, market, demographics, and local competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.
After completing his research, [Founder’s Name] incorporated [Company Name] on [Date of Incorporation] as an S-corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Found a business location
- Developed the company’s name, logo, and website located at [website]
- Determined equipment and fixture requirements
- Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] will provide customers with a comprehensive list of computer and electronic repair services. These can include, but are not limited to, hardware repairs, software troubleshooting, data recovery and backup, virus removal, and computer upgrades. We offer a satisfaction guarantee, quick turnaround times, and payment plans for expensive repairs.
III. Industry Analysis
The Computer Repair industry has experienced steady growth over the past five years. The number of computers and electronics sold has increased along with the average time that people use their devices. With increased usage comes increased wear and tear on these devices, which increases the demand for professional repair services.
Additionally, per capita disposable income levels grew during much of the period, enabling more consumers to purchase high-end electronics and enlist in professionals to help keep them in good repair.
Over the next five years, the industry is anticipated to continue to grow. The positive factors affecting this growth are the rise in per capita income, decreasing tech prices, low unemployment, and the increasing necessity for technology in daily life. Together, these factors ensure that computers, electronics, and their repair services are more affordable for the average consumer.
IV. Customer Analysis
Demographic Profile of Target Market
[Company Name] will serve the residents of [Location] and the immediately surrounding areas in a 20-mile radius.
The area we serve is populated mostly by middle and upper-class residents who can either afford high-end technology or work in management and tech professions. This means they have both the need for computer repair services and the means to pay for it.
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Local computer owners: This segment comprises computer owners who use technology often and will need frequent repair, maintenance, and upgrade services.
- Residents 55 and older: Older individuals are more likely to struggle with electronics and computer problems. They typically need assistance from professionals than younger generations.
- Small businesses: Since the [Company Name] is located near some small business establishments, the company will target them to offer maintenance services on their office electronics.
V. Competitive Analysis
Direct & Indirect Competitors
The following establishments operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:
Jeff’s PC Repair
Established in 2007, Jeff’s PC Repair is a family-run computer repair shop specializing in PCs and Android products. The shop is fully equipped with the latest modern equipment and technologies to ensure every item brought into the store is repaired to new condition. Today, the business employs more than 65 people and operates service centers throughout the entire state.
Services offered by Jeff’s PC Repair include:
- Hardware repair and maintenance
- Software installation and configuration
- Data recovery
- Virus removal and protection
- Networking and security
- Technical support
[Location] Tech Repair
Established in 2013, [Location] Tech Repair is a local repair shop that provides computer repairs, maintenance, upgrades, and data recovery services. They specialize in repairing Apple products, but can also upgrade and repair PCs, Android devices, and other electronics not made by Apple. While [Location] Tech Repair is a popular establishment, we expect it will be only a minor competitor since the company focuses primarily on repairing Apple products.
Computer Works
Computer Works is a computer service, repair, and customization shop founded in 2021 by Dave Foster, a lifelong computer and technology enthusiast. The company has three locations in the area, each offering the following services:
- Computer repair and maintenance
- Data recovery
- Virus removal
- Software installation and configuration
- Hardware upgrades
- Custom computer builds
Computer Works is committed to providing high-quality, affordable computer services to its customers. The company’s technicians are experienced and knowledgeable, and they are always up-to-date on the latest technologies. Computer Works also offers a variety of warranties and guarantees on its services, so customers can be confident that they are getting the best possible value for their money. Computer Works has been a popular establishment since its founding. We expect Computer Works to be our toughest competitor.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-Oriented Service: [Company Name] will commit itself to superior customer service with each interaction and repair.
- Management: [Founder’s Name] has been extremely successful working in the computer repair business and will be able to use his previous experience to provide the best customer service experience. His unique qualifications assure the quality of service that we provide our customers.
- Relationships: Having lived in the community for 20 years, [Founder’s Name] knows many of the local leaders, newspapers, and other influences. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
VI. Marketing Plan
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Convenient location
- Client-focused computer repair services that treat each client individually and get the job done right the first time
- Service built on long-term relationships
- Comfortable, customer-focused environment
Promotions Strategy
[Company Name] expects its target market to be individuals working and/or living within a 20-mile radius of its location. [Company Name] promotions strategy to reach these individuals includes:
Local Publications
[Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers and similar channels will be a major promotion effort.
Billboard
[Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The billboard will provide information about our services, location, and contact information.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other promotions for people to avail of our services.
Referrals
[Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its customers to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.
Website/SEO
[Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.
Pricing Strategy
[Company Name]’s pricing will be estimated on a project basis. The pricing will be determined by the services needed, the extent of the damages, the tools and equipment needed, and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors, but more expensive than lower-quality computer repair businesses.
VII. Operations Plan
Functional Roles
[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:
Service Functions
- Customer service
- Repair computers and electronics
- Provide upgrades and software updates
- Provide consultations and advice
Administrative Functions
- Social media management
- Website management
- Bookkeeping
- Marketing
- Hiring and training staff
- Maintenance functions
- Other general administrative functions
Milestones
The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:
| Date | Milestone |
|---|---|
| [Date 1] | Finalize lease agreement |
| [Date 2] | Design and build out [Company Name] |
| [Date 3] | Hire and train initial staff |
| [Date 4] | Kickoff of promotional campaign |
| [Date 5] | Launch [Company Name] |
| [Date 6] | Reach break-even |
VIII. Management Team
Management Team Members
[Company Name] is founded and led by [Founder’s Name]. [Founder’s Name] has been in the tech industry for the past 20 years and has several years of experience working on and repairing electronics. He began his career as an in-house IT professional but has spent the past five years working for a competing computer repair business. As such, he has extensive knowledge and experience with all models of computers as well as other electronics. His experience and skills will be the company’s most valuable assets.
Though he has never run his own business, [Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry.
Hiring Plan
[Founder’s Name] will serve as the Owner and Manager of [Company Name]. To launch, he needs to hire the following personnel:
- Computer Repair Technicians (3 to start)
- Administrative Assistant (1 to start)
IX. Financial Plan
Revenue and Cost Drivers
[Company Name]’s revenues will come primarily from charging fees for our computer repair and maintenance services.
The major costs of [Company Name] include the lease, equipment maintenance costs, labor expenses, and marketing expenses.
Capital Requirements and Use of Funds
[Company Name] is seeking a total funding of $250,000 of debt capital to open its computer repair business. The capital will be used for funding capital expenditures and location build-out, salaries, marketing expenses, and working capital.
Specifically, these funds will be used as follows:
- Location design/build: $100,000
- Equipment and supplies: $50,000
- Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Key Assumptions
The following table reflects the key revenue and cost assumptions made in the financial model:
5 Year Annual Income Statement
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Product/Service A | $151,200 | $333,396 | $367,569 | $405,245 | $446,783 | |
| Product/Service B | $100,800 | $222,264 | $245,046 | $270,163 | $297,855 | |
| Total Revenues | $252,000 | $555,660 | $612,615 | $675,408 | $744,638 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $57,960 | $122,245 | $122,523 | $128,328 | $134,035 | |
| Lease | $60,000 | $61,500 | $63,038 | $64,613 | $66,229 | |
| Marketing | $20,000 | $25,000 | $25,000 | $25,000 | $25,000 | |
| Salaries | $133,890 | $204,030 | $224,943 | $236,190 | $248,000 | |
| Other Expenses | $3,500 | $4,000 | $4,500 | $5,000 | $5,500 | |
| Total Expenses & Costs | $271,850 | $412,775 | $435,504 | $454,131 | $473,263 | |
| EBITDA | ($19,850) | $142,885 | $177,112 | $221,277 | $271,374 | |
| Depreciation | $36,960 | $36,960 | $36,960 | $36,960 | $36,960 | |
| EBIT | ($56,810) | $105,925 | $140,152 | $184,317 | $234,414 | |
| Interest | $23,621 | $20,668 | $17,716 | $14,763 | $11,810 | |
| PRETAX INCOME | ($80,431) | $85,257 | $122,436 | $169,554 | $222,604 | |
| Net Operating Loss | ($80,431) | ($80,431) | $0 | $0 | $0 | |
| Income Tax Expense | $0 | $1,689 | $42,853 | $59,344 | $77,911 | |
| NET INCOME | ($80,431) | $83,568 | $79,583 | $110,210 | $144,693 | |
| Net Profit Margin (%) | - | 15.00% | 13.00% | 16.30% | 19.40% |
5 Year Annual Balance Sheet
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $16,710 | $90,188 | $158,957 | $258,570 | $392,389 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $21,000 | $23,153 | $25,526 | $28,142 | $31,027 | |
| Total Current Assets | $37,710 | $113,340 | $184,482 | $286,712 | $423,416 | |
| Fixed assets | $246,450 | $246,450 | $246,450 | $246,450 | $246,450 | |
| Depreciation | $36,960 | $73,920 | $110,880 | $147,840 | $184,800 | |
| Net fixed assets | $209,490 | $172,530 | $135,570 | $98,610 | $61,650 | |
| TOTAL ASSETS | $247,200 | $285,870 | $320,052 | $385,322 | $485,066 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $317,971 | $272,546 | $227,122 | $181,698 | $136,273 | |
| Accounts payable | $9,660 | $10,187 | $10,210 | $10,694 | $11,170 | |
| Total Liabilities | $327,631 | $282,733 | $237,332 | $192,391 | $147,443 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | ($80,431) | $3,137 | $82,720 | $192,930 | $337,623 | |
| Total Equity | ($80,431) | $3,137 | $82,720 | $192,930 | $337,623 | |
| TOTAL LIABILITIES & EQUITY | $247,200 | $285,870 | $320,052 | $385,322 | $485,066 |
5 Year Annual Cash Flow Statement
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | |||||
| Net Income (Loss) | ($80,431) | $83,568 | $79,583 | $110,210 | $144,693 |
| Change in working capital | ($11,340) | ($1,625) | ($2,350) | ($2,133) | ($2,409) |
| Depreciation | $36,960 | $36,960 | $36,960 | $36,960 | $36,960 |
| Net Cash Flow from Operations | ($54,811) | $118,902 | $114,193 | $145,037 | $179,244 |
| CASH FLOW FROM INVESTMENTS | |||||
| Investment | ($246,450) | $0 | $0 | $0 | $0 |
| Net Cash Flow from Investments | ($246,450) | $0 | $0 | $0 | $0 |
| CASH FLOW FROM FINANCING | |||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 |
| Cash from debt | $317,971 | ($45,424) | ($45,424) | ($45,424) | ($45,424) |
| Net Cash Flow from Financing | $317,971 | ($45,424) | ($45,424) | ($45,424) | ($45,424) |
| SUMMARY | |||||
| Net Cash Flow | $16,710 | $73,478 | $68,769 | $99,613 | $133,819 |
| Cash at Beginning of Period | $0 | $16,710 | $90,188 | $158,957 | $258,570 |
| Cash at End of Period | $16,710 | $90,188 | $158,957 | $258,570 | $392,389 |
