IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve local residents as well as tourists visiting the [Location] area.
Customer Segmentation
We will primarily target the following customer segments:
- Tourists: Over a million tourists visit [Location] every year. Many of them look for quality gift shops to buy souvenirs for their friends and loved ones.
- Local workers: Residents who work near the gift shop will frequent our store when they need to buy gifts for special occasions.
- Local residents: Our shop will be easy to access by residents traveling through downtown in need of gifts and souvenirs.
