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Freight Brokerage Business Plan Template [2021 Updated]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Freight Solutions
Freight Solutions provides broker logistics software solutions. Its transportation management software enables intermediaries ranging from start-ups to enterprise-class businesses to run operations and accounting from a single system. The company serves freight brokers and 3PLs.

The company was founded on the premise that brokers need trucks, and carriers need loads. In 2016, the company combined networks with ABC Logistics to create one super-database, the industry’s largest and most diverse on-demand freight exchange for spot truckload freight.

Quality Logistics
Quality Logistics specializes in arranging freight transportation using reefers (refrigerated trucks), vans, and flatbeds — moving in excess of 500,000 loads each year. The trucking brokerage company serves more than 7,000 clients across the US, Canada, and Mexico, ranging from small businesses to Fortune 500 organizations. Founded in 1997, Quality Logistics has contracts with carriers that include single owner operators and large fleets.

The company arranges for independent carrier companies and owner/operators to transport its customers’ freight and they manage the shipment while it is on the road.

Logistics Express
Founded in 1976, Logistics Express matches shippers’ loads with a network of truckload and less-than-truckload (LTL) carriers. The brokerage firm arranges the transport of dry, refrigerated (predominantly produce), and flatbed cargo. It operates from 30 offices throughout more than 20 US states. Logistics Express assists shippers in managing transportation costs, tracking and tracing shipments, managing appointments, and executing freight forward management services overseas. Customers have included Kroger, Dole Food, and Safeway.

Competitive Pricing

Competitor pricing is highly variable and dependent on location, transportation distance and service and load type.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Safe and secured shipments: [Company Name] ensures that all of its transactions and shipments are in good hands. Customer satisfaction is its number one priority.
  • Client-oriented service: [Company Name] will have full-time staff on site to help customers with their needs and inquiries.
  • Management: [Founder’s Name] has been extremely successful working in the freight brokerage business and will be able to use his previous experience to assure clients that [Company Name] will do the job right.
  • Relationships: Having lived in the community for 35 years, [Founder’s Name] knows many of the local leaders, news personalities, and other influencers.
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