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Freight Brokerage Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve businesses operating within a 100-mile radius of [Location], that may need local and international shipping services for their products or supplies. Additionally, the area we serve is populated with a large contingent of regional transplants who have relatives living outside the area.

The precise demographics of the city in which our location resides is as follows:

 San AntonioFort Worth
Total Population1,526,097890,725
Square Miles505355
Population Density3,7892,710
Forecasted Population Change by 2014-0.02%-3.76%
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Local Businesses and Residents: The area in which the Company operates has a significant population of families with relatives outside the city, state, or country. The area is also home to a large number of businesses.
  • Manufacturers and distributors: There are many local businesses that import and export goods to and from all over the US.
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