IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will primarily serve businesses operating within a 100-mile radius of [Location], that may need local and international shipping services for their products or supplies. Additionally, the area we serve is populated with a large contingent of regional transplants who have relatives living outside the area.
The precise demographics of the city in which our location resides is as follows:
|San Antonio||Fort Worth|
|Forecasted Population Change by 2014||-0.02%||-3.76%|
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following customer segments:
- Local Businesses and Residents: The area in which the Company operates has a significant population of families with relatives outside the city, state, or country. The area is also home to a large number of businesses.
- Manufacturers and distributors: There are many local businesses that import and export goods to and from all over the US.