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Freight Brokerage Business Plan Template [2021 Updated]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company name] brand will focus on the Company’s unique value proposition:

  • Safe and secured local and international shipments of any package type, size, or weight
  • Service built on long-term relationships and personal attention
  • Premium services at affordable prices

Promotions Strategy

[Company Name]’s promotions strategy to reach its market includes:

Billboards
[Company name] will secure a billboard in the area that captures the attention of residents and local businesses. The billboard will draw attention to the new business and its service offering.

Referrals
[Company name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced.

Local Publications
[Company name] will run regular advertisements to maintain exposure to relevant markets. Community newspapers and publications, and similar channels will be a major promotion effort.

Customer Loyalty Programs
[Company name] will create a winning customer loyalty program to keep its best clients coming back again and again. Long-term customers will have the opportunity to participate in the loyalty program, and referrals will be rewarded as well.

Direct Mail
[Company Name] will send out direct mail pieces to households and businesses within its target area. These pieces will provide general information on [Company Name] and offer discounts.

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