VI. Marketing Plan
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company name] brand will focus on the Company’s unique value proposition:
- Safe and secured local and international shipments of any package type, size, or weight
- Service built on long-term relationships and personal attention
- Premium services at affordable prices
[Company Name]’s promotions strategy to reach its market includes:
[Company name] will secure a billboard in the area that captures the attention of residents and local businesses. The billboard will draw attention to the new business and its service offering.
[Company name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced.
[Company name] will run regular advertisements to maintain exposure to relevant markets. Community newspapers and publications, and similar channels will be a major promotion effort.
Customer Loyalty Programs
[Company name] will create a winning customer loyalty program to keep its best clients coming back again and again. Long-term customers will have the opportunity to participate in the loyalty program, and referrals will be rewarded as well.
[Company Name] will send out direct mail pieces to households and businesses within its target area. These pieces will provide general information on [Company Name] and offer discounts.