V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following establishments are located within a ten-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Dave & Buster’s
Dave & Buster’s has been the go-to family entertainment center experience for decades. With a plethora of games and activities to choose from, customers of all ages will find something to enjoy during their visit. Dave & Buster’s also provides a wide selection of food items to enjoy while gaming throughout the facility as well as great prizes and merchandise to purchase.
Though Dave & Buster’s has seen success over the past few decades, many complain that it can be quite a costly experience, especially for large families. Food and drink options are overcharged, and the prizes require too many tickets. A family can easily spend hundreds of dollars in a single night. Families who frequent [Company Name] will find all our prices to be much more reasonable.
Funland Extravaganza
Funland Extravaganza is a family entertainment center that is located in a suburban mall about ten miles from [location]. Their games and entertainment include pool tables, basketball hoops, driving console games, popular arcade games, and a snack bar. Funland has something for everyone, which makes it a popular entertainment center in its local suburban area.
While Funland Extravaganza will continue to thrive, its location is inconvenient to many who live in [Location]. Therefore, we expect it to only be a minor competitor for our target market.
Chuck E Cheese
Chuck E Cheese has been a staple for kids and family entertainment for decades. Providing numerous games and activities, Chuck E Cheese is a great place to take your kids for a party, event, or night out. The establishment is well known for being a great host for birthday parties and recently began offering a more inclusive environment for children with sensory sensitivities.
However, Chuck E Cheese’s has lost much of the good reputation it built up decades ago. From low-quality food and prizes to unpleasant staff, the business is no longer the go-to place for families. As such, much of their previous target demographic will be looking for a similar establishment that can provide a much better experience.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include the following:
- Management: Our management team has years of experience in the family entertainment business that will prove invaluable.
- Location: [Company Name]’s location is located in a safe area that is easily accessible by car, foot, or public transportation.
- Affordability: [Company Name] will aim to price its games, food, and merchandise moderately so that no one has to break the bank to have a fun night.
