IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve families and community residents living in [Location] and its surrounding areas. All are welcome to play our games and enjoy quality family time at our new family entertainment center.
Customer Segmentation
Though we accept everyone who has a love for family-friendly entertainment, we will specifically target the following customer segments:
- Families: Entertainment centers are a popular location for families to frequent and enjoy themselves after a long week of school and work. We will make sure to market the numerous family-friendly games and activities we have that parents and kids can enjoy together.
- Middle-class residents: We aim to be the ultimate center for middle-class families and workers who need some fun after a hard week. We will keep our pricing moderate and use marketing tactics to specifically target the local middle class.
- Groups And Parties: Entertainment centers are the perfect setting for large groups, parties, and other get-togethers. We will make sure to showcase our large building, private rooms for parties, and the variety of activities we offer to large groups.
