I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new family entertainment center located in the heart of [Location]. Our center will be the ultimate hub for family-friendly fun offering multiple activities such as arcade games, a small bowling alley, ball pits, and an indoor playground. We also provide a full menu of delectable appetizers and meals from our restaurant as well as a gift shop where customers can either buy or redeem tickets for prizes. We aim to become the most popular family entertainment center in the city by providing something fun for everyone.
Products Served
[Company Name] will provide numerous games and activities to entertain our customers. Some of these include:
- Arcade games
- Bowling alley
- Ball pits
- Air hockey tables
- Foosball tables
- Pool tables
- Indoor playground
We will also offer a wide selection of food and drinks for customers to enjoy while they and their children play around the center. Customers can either redeem their tickets for prizes or purchase prizes and merchandise directly at our gift shop. Large groups can rent out one of our private rooms for special events.
Customer Focus
[Company Name] will serve the residents of [Location] and the surrounding areas. The demographics of these customers are as follows:
- 100,872 residents
- Average income of $65,000
- 42% married
- 35% with children under 18
- Median age: 35 years
Management Team
[Company Name] is led and run by [Founder’s Name], who has worked in the industry for [X] years. [Founder’s Name] has managed some of the most popular entertainment centers in the region and is eager to utilize his experience and skills to start a new family entertainment brand. Throughout his extensive career, he gained an in-depth knowledge of all aspects of the family entertainment industry, including the operations (e.g., running day-to-day operations) and management (e.g., staffing, marketing, etc.) sides of the business. His experience, knowledge, and skills will be invaluable to the company.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There are very few family entertainment centers in the community, despite the demand for these establishments. Additionally, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when it launches.
- Our location is in a high-volume traffic area and will thus be highly convenient to a significant number of passersby.
- The management team has a track record of success in the family entertainment business.
- The family entertainment business has proven to be successful in the United States.
Financial Highlights
[Company Name] is currently seeking $750,000 to launch. Specifically, these funds will be used as follows:
- Center design/build: $350,000
- Equipment and machinery: $200,000
- Working capital: $200,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
