II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] is a new family entertainment center located in the heart of [Location]. Our center will be the ultimate hub for family-friendly fun in the city. To accomplish this, we will offer a wide variety of games and activities to choose from including arcade games, ski ball, foosball, bowling, ball pits, and an indoor playground. Families of all kinds will find something they enjoy when they visit [Company Name].
In addition to our activities, we provide a sizable gift shop where customers can either redeem tickets or pay cash to get prizes and merchandise. Families can also enjoy delicious food and drinks from our extensive menu which includes burgers, sandwiches, salads, and alcoholic beverages. Anyone who wants to host a large group or special event can rent one of our private rooms for an hourly or daily fee.
[Company Name] is led and run by [Founder’s Name], who has worked in the industry for [X] years. [Founder’s Name] has managed some of the most popular entertainment centers throughout the region. His time managing similar businesses has helped him understand what makes family entertainment centers successful as well as what keeps customers coming back. He also gained an in-depth knowledge of all aspects of an entertainment center business, including the operations (e.g., running day-to-day operations) and management (e.g., staffing, marketing, etc.) sides of the industry. His goal is to utilize his knowledge and skills to build the most popular family entertainment center in [Location].
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-Corporation on [Date of Incorporation] and found a potential center location soon after. The business is currently being run from [Founder’s Name]’s home, but once the lease on [Company Name]’s retail location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Found a center location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Created the initial food and drink menu
- Determined the initial selection of games and activities
- Determined equipment and inventory requirements
- Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] will provide the ultimate family fun experience. Our enormous center will be home to several activities and attractions, including an arcade, bowling alley, ball pits, and indoor playground. We will also offer a wide selection of food and drinks for customers to enjoy while they and their children play around the center. Customers can either redeem their tickets for prizes or purchase prizes and merchandise directly at our gift shop. Large groups can rent out one of our private rooms for special events.
