VI. Marketing Plan
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering customer-focused events and celebrations
- Provide all the necessities and client-requests in any aspect (logistics, design, food, theme, program flow, etc)
- Create unique and professional events for all clients
- Providing excellent customer service
[Company Name] expects its target market to be individuals and businesses working and/or living in [location] and its other surrounding cities. The Company’s promotions strategy to reach these individuals includes:
[Company Name] will use local business mailing lists and business association lists to send information to area businesses. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to frequent the business.
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
[Company Name] will initially advertise in local newspapers and event publications in order to gain awareness.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about trends, promotions and tips for “making moments memorable”.
Business Networking Groups
The president of [Company’s Name] will use his contacts as part of local business networking groups to find qualified leads for any need for an event organizer among businesses.