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Event Planning Business Plan Template [2021 Updated]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Offering customer-focused events and celebrations
  • Provide all the necessities and client-requests in any aspect (logistics, design, food, theme, program flow, etc)
  • Create unique and professional events for all clients
  • Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be individuals and businesses working and/or living in [location] and its other surrounding cities. The Company’s promotions strategy to reach these individuals includes:

Direct Mail
[Company Name] will use local business mailing lists and business association lists to send information to area businesses. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to frequent the business.

Public Relations
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].

Advertising
[Company Name] will initially advertise in local newspapers and event publications in order to gain awareness.

Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about trends, promotions and tips for “making moments memorable”.

Business Networking Groups
The president of [Company’s Name] will use his contacts as part of local business networking groups to find qualified leads for any need for an event organizer among businesses.

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